Argyle Public Relationships Index
A national Leger Research survey for Argyle Public Relationships compared five types of brands to explore which were most successful at building “public relationships” with their fans, looking at six key metrics of relationships between brands and their publics.
Influence of the public
Trust
Satisfaction
Commitment to meet expectations
Caring for customers
Concern for people
The Argyle Public Relationship IndexTM averages public ratings of how the brand they know best in each sector performs on the six dimensions.
Having a relationship with a brand makes me more likely to purchase from or do business with that organization
I am interested in having a relationship with the brands I buy and the service providers I do business with
Having a relationship with a brand makes me more likely to recommend it