Argyle Public Relationships Index
Argyle’s client work starts with the principle – validated by research – that in an age of intangible assets, relationship capital drives reputation, brand and business value. While public relations is a business process, public relationships are a business outcome.
Influence of the public
Trust
Satisfaction
Commitment to meet expectations
Caring for customers
Concern for people
Since 2016, we have been using the Argyle Public Relationship IndexTM to study the health of relationships between organizations and their publics, featuring six key metrics strongly rooted in academic research.
Having a relationship with a brand makes me more likely to purchase from or do business with that organization
I am interested in having a relationship with the brands I buy and the service providers I do business with
Having a relationship with a brand makes me more likely to recommend it
Please let us know how we can help you understand your organization’s relationships – and improve them through engagement, communication and leadership.